Photo Credit: Orlando Ramirez/USA TODAY Sports

Nike Put Up Massive LeBron James Billboards In Los Angeles

This year’s offseason started with a bang, as the LeBron era in Cleveland had come to an end after James signed a four-year, $154 million contract with the Los Angeles Lakers. The balance of power in the East shifted due to the trade, as the Cleveland Cavaliers went from being a contender to ‘fighting for the last playoff spot’. And in the West, the Lakers have become contenders (I guess), but more so, the city has become obsessed with its new king.

Everywhere you go, LeBron James is omnipresent in the city of angles. Nike now has put up a new, huge LeBron billboard just steps from Staples Center.

How good does that look from @Nike…Right outside of our ESPN LA studios pic.twitter.com/6U0mMDaW5E

— Allen Sliwa (@LakersTalkESPN) October 8, 2018

One more… pic.twitter.com/xOgSSN5khl

— Allen Sliwa (@LakersTalkESPN) October 8, 2018