Photo Credit: AP Photo/Mary Altaffer

Stephen Curry To Sign $1 Billion Lifetime Contract With Under Armour

What started as a shoe deal for a rookie player, ended up being a billion dollar subsidiary for Nike – Jordan Brand.

Jordan brand sponsors over 20 active NBA players, including stars like Jimmy Butler, Chris Paul, Blake Griffin, Russell Westbrook, and Zion Williamson. They also sponsor other leagues such as the MLB, NFL, NASCAR, WNBA, as well as Paris Saint-Germain.

According to various reports, Golden State Warriors superstar Stephen Curry will now also get his own subsidiary over at Under Armour. More so, Curry, who’s current deal with the brand is scheduled to end in 2024, is reportedly on the verge of signing a lucrative lifetime contract with the brand, that could potentially net him more than $1 billion, per the Rolling Stone.

He trademarked his “Night Night” celebration — head cocked atop a prayer-hands pillow, after putting away his opponents with a clutch bucket — that became a contender for the top meme of 2022. He’s nearly locked a lifetime contract with Under Armour worth potentially more than $1 billion.